SMS Marketing: Send Customers SMS Messages
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SMS Marketing: Send Customers SMS Messages
There are two primary forms of text message marketing: transactional and promotional. Transactional SMS notifies your customers in real-time when something relevant occurs, such as a dispatched order or a confirmed appointment, while promotional SMS informs customers and prospects about deals, sales, and opportunities. Both necessitate opt-in consent—though each has distinct supplementary legal regulations that apply to them—and both can be customized to enhance engagement, conversion, and loyalty.
Although text message marketing possesses distinct benefits and considerations, such as the immediate nature of SMS and a stronger requirement for concise wording, it bears many similarities to other marketing channels like email and social media. Obtaining consent, understanding your target audience, maintaining brand consistency, personalization, and data-driven optimization are essential strategies that are applicable to all forms of digital marketing, including SMS, and all can derive advantages from automation and segmentation to direct your marketing efforts effectively.
If you're employing a marketing platform like Mailchimp, which provides SMS marketing tools, automations, and analytics that integrate with your email and social media campaigns, you can leverage everything that text message marketing has to offer your business without expending excessive effort.
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